Is it a myth or not? Is the customer in charge?
Logistics experts trie to maximise/optimize volumes. But what do you do when you are not included in the logistics equation? Your needs are irrelevant.
One example could be ”baby termometer”. Perhaps a patent prohibis the market leader to develope baby termometers and the one producing tree second termometers is blocked by market leader to gain significan market coverage. The market leader sells tree minute, accurate adult, meters as ”baby termometer”.
Who will educate our distressed babies to stay calm for three minutes while measuring the thousanth decimal of our babies temperature?